ADWORDS EDITOR LETS USERS PRO
Which formula best describes their average lifetime customer value across all service offerings?Ī) ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)ī) ($10)*(% Basic customers) + ($20)*(% Pro customers)Ĭ) ($10+$20)*(% Basic customers)*(Basic average lifetime in months)/($20)*(% Pro customers)*(Pro average lifetime in months)ĭ) ($10*$20)(Total monthly conversions)/(Total customer count)Īn advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. They charge $10/mo for Basic service and $20/mo for Pro.
ADWORDS EDITOR LETS USERS SOFTWARE
You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance.
What is the most likely cause for the decrease in position?Ī) The Quality Score for the account was reset after the ad was editedī) The advertisers landing page is down for maintenanceĬ) The edited ad is less relevant to the keywords within the ad groupĭ) The edited ad has a lower conversion rate after the changes were made What is the definition of actual cost-per-click (CPC)?Ī) The average CPC the advertiser needs to pay in order to achieve top positionī) The least possible CPC the advertiser needs to pay to maintain an achieved positionĬ) The CPC according to a price list, which is then updated dailyĭ) The CPC an advertiser was charged minus credits for overshot daily budgetĪn advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. Ads that include this type of information are eligible to show on:Ĭ) any networks selected in the campaign settings One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:Ī) actual cost-per-click (CPC) of the ad showing one position lower on the pageī) location targeting of the ad showing one position lower on the pageĬ) cost-per-thousand impressions (CPM) of the ad showing one position lower on the pageĭ) Ad Rank of the ad showing one position lower on the pageĪdvertisers can provide physical address information about their businesses through Google Places accounts. The AdWords Application Programming Interface (API) allows develoepers to use application that:Ī) are accessible only through AdWords editorī) can appear throughout the Google Search Networkĭ) interact directly with the AdWords serverī) Links to other websites that appear beneath the text of your Search adsĬ) Links to more pages of your site that appear beneath the text of your Search adsĪn advertiser can apply mobile bid adjustments at which of the following levels?ī) find relevant ads on Google partner sitesĬ) make live edits to multiple accounts simultaneously You know it's working because you see your ad:Ī) repeatedly mixed in with the organic search resultsī) on the second page of Google search results or in the second positionsĬ) on the first page of Google search results or in the top positionsĭ) at the bottom of the every page of search resultsĮach of the following are benefits you would expect from Product Listing Ads except:Ī) Ease of targeting without needing keywordsĬ) Automatically produced video commercials You're using target search page location bidding.
If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:Ī) highest maximum cost-per-click (CPC) bid Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? In order to achieve the best performance possible from text ads, which is a best practice that should be followed?Ī) Use at least five keywords from the ad group directly in the ad textī) Use account statistics and reports to monitor ad performanceĬ) Include words like "find" and "searchA" in the ad textĭ) Include no more than one ad text per ad group
On which tab can advertisers see credits for invalid clicks within their AdWords accounts? How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accountsĪ) Add a customized column for "queries" on the Keywords tabī) Use the Ad Preview and Diagnosis Tool on the Tools tabĬ) Review " Automatic placements" on the Display Network tabĭ) Select the "Details" drop-down menu on the Keywords tab
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